As a musician, you are looking to get maximum exposure for your brand, your music promotion.
There are many ways to achieve this end. But social media is among one of the best ways to generate engaged, targeted traffic because it’s free! Social media is an essential tool for musicians, music promotion and it’s often the starting point for new artists.
Promoting your music via social media is also easy. All you have to do is use the right strategies.
Use Social Media For Music Promotion
Invite those who like your Facebook posts to like your page.
This is a simple but effective technique, because those who like your posts are already interested in what you are sharing, and they are likely to like your page if invited. Update music promotion post on the Facebook page.
All you need to do is go to your page, click on the name of the person who liked the post, and then clicks on “invite.”
There are many ways to use Twitter lists. The object is to organize people into different lists, such as music promotion, producers, bloggers, new releases, top DJs and so on.
Whenever you add someone to a list, they will receive a notification that you did so. So, when you are naming your lists, do not make it something generic like “musicians.” Instead, flatter the people you want to connect with. Name your lists things like “promote a music with us”, or “the best music promotion platform.”
You are far more likely to get a positive reaction from them if you follow this process.
Finding industry connections and joining music industry groups.
LinkedIn is brimming with potential music industry connections. A great function of LinkedIn is being able to join groups relevant to your industry. They are useful places to make new connections and put your face and profile in front of people who can make a difference to your career.
While you might be tempted to simply join a group of other music producers, it’s important to look beyond this to all areas of the music industry. Look for groups of music promoters, new music releases, top DJs etc. Here is where some of the most useful relationships can be built.
Instagram allows you to post images, audio or videos up to 60 seconds long. If you want to promote your new music promotion link in your Instagram account, update the link to your music page in your profile, and note that under the image.
If you are about to post something to Instagram, Twitter, or LinkedIn, check to see if there are any “trending hashtags” you could use in your posts. If you find any related tags that would apply to your post, take advantage.
YouTube is the best platform for sharing a music with everyone. You want to make sure that you have a professional YouTube channel. It makes you look more official, more legit, more real, and it helps you gain more subscribers. To make sure your YouTube channel looks professional.
When you are sharing videos, be consistent. That sets a schedule for you and helps you get more subscribers and fans. They will know that you are going to post something on this day, or know you are usually posting one or two videos a week or every two weeks. Then when they go to your channel, they will easily be able to tell if your channel is active.